Exploring Storytelling for Emotionally Engaging User Experiences, at UXploration Mega UX Event by Techved Consulting

Stories change beliefs. We are a species addicted to stories, since they existed on cave walls and tales were around fires. But with today’s fragmented communication across various digital touchpoints, we may have lost the emotional connection that good stories so beautifully create for us.

Can brands bind these fragments together into a thread, a story? Can we learn something from great stories to create compelling and emotionally engaging user experiences? Can UX/UI designers offer meaning and emotion for the users of the products or services they design, by understanding how stories engage us? Time to touch upon and explore this aspect briefly!

Photographs from the session: